Instagram is a fun way to share your world through filtered photographs and videos. One appreciated aspect of the application is that account settings can be modified to be private or public. This gives the user control over who sees what they upload. A public account is accessible to anyone. This is desirable especially in a business context where reaching a large audience for promotion purposes is key. However, if a user only wants a select number of people to see their photos and videos, the account can be set to private. The user thus controls who sees their photos by only allowing followers that have previously been approved—people that have requested permission to see photos and videos. This also ensures photos will not show up in public searches or hashtag groups.