Critique: Instagram

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Critique: Instagram                                                                                         

Instagram is a fun way to share your world through filtered photographs and videos. One appreciated aspect of the application is that account settings can be modified to be private or public. This gives the user control over who sees what they upload. A public account is accessible to anyone. This is desirable especially in a business context where reaching a large audience        for promotion purposes is key. However, if a user only wants a select number of people to see their photos and videos, the account can be set to private. The user thus controls who sees their photos by only allowing followers that have previously been approved—people that have requested permission to see photos and videos. This also ensures photos will not show up in public searches or hashtag groups.


Despite this positive aspect of the application with respect to privacy, Instagram states in their terms of use that users “grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service (Instagram, 2017).” Basically Instagram can reproduce, reuse, and redistribute any image that users upload onto their feed, royalty free, anywhere in the world—as soon as content is uploaded onto Instagram, users lose their exclusive rights to the photo or video. Even if you set your account as private, Instagram can use your content in any way they choose, without warning or compensating you. This seems a high price to pay to share photos and videos with your friends.


Instagram. “Instagram Help Centre: Terms of Use” modified 2017. Accessed on February 4, 2017.



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